James Jarvis + Nike Go Onwards

Not being as flush with cash as I’d like to be, I’ve had to quit the gym in order to save those elusive pennies. So, instead of aimlessly and endlessly lifting one foot in front of the other on the treadmill like a hamster, breathing processed air and being sandwiched in between no-neck mountains of muscle in the locker room, I’ve taken to pounding the pavements in earnest. I actually get to go forward! Much better.

Anyway, I was clocking the Nike+ website, and stumbled upon this amazing short animation called Onwards, that fanatical runner James Jarvis – the designer of the Martin vinyl figure for SILAS and co-founder of AMOS TOYS – produced for Nike (watch in full screen!):

I love the stark, minimal beginning; the way it builds and builds and BUILDS; the clever camera angles; the mind-boggling psychedelic imagery; the beeeeeeeeautiful cosmic starlit section; the way it conveys the intense journey a run can take you on. The familiar sounding music ain’t too shabby either – it’s composed by Caribou in collaboration with Stones Throw’s Koushik.

Onwards from the inside:

For more info, check out the Onwards micro-site HERE.

~ by pr3mise on August 12, 2009.